-40%
KLOS Rainbow Decal/Sticker -YES
$ 7.91
- Description
- Size Guide
Description
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KLOS RADIO - 1980's "YES" DECAL
John Anderson - Steve Howe - Chris Squire - Rick Wakeman - Alan White
This is one of the 2ND Generation KLOS Rainbow decals made between 1980 and 1986.
In February 1980, KLOS was a distant second to KMET radio in the ratings and was looking for ways to improve its' image. The Rainbow 'racetrack' logo was familar to everyone in So. Cal even though KMET had the hipper image. KLOS discovered that even without their call letters in the middle of the logo, people knew it belonged to KLOS. So they decided to use this to their advantage and put the names of the hottest rock bands in the center of their logo and hand them out at concerts. While people may be reluctant to put a radio stations call letters on their car, they had NO problem putting on a decal of their favorite band. More over it told everyone that saw the sticker that they were actually AT the concert. KLOS created the concert decal promotion and it became the hottest decal/sticker campaign in the history of radio. Within a year, KLOS became the rock radio leader, KMET changed format and became KTWV and the rest is radio history.
By MY definition, the Original decals are not on a white background and are just the oval.
2nd Generation decals have the white background with the two small decals and have the
95 1/2 logo while the 3rd Generation has 95.5.
There is a small amount of ink offset on SOME of the decals from the back of the decal that was sitting on top. After 20+ years these decals are in very good conditon.
This is a major find for the true collector. Don't let this one get away!
See photo for actual decal.
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